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Like you mind…

If you’ve seen the barrage of photos like this on Facebook today, you may be wondering a lot of things. You may wonder why so many women (and a few men) have decided to show you their bras with no strings attached, or you may be wondering what the sign over their faces means…or who the hell is Dora? Lot’s of questions.

Allow me to answer. Lidia Yuknavitch, author of Chronology of Water and the short story collection, Real To Reel, is releasing her novel Dora: A Headcase today. When faced with the task of promoting the novel, she asked herself “What would Dora do?”

From the Amazon description:

Ida needs a shrink . . . or so her philandering father thinks, and he sends her to a Seattle psychiatrist. Immediately wise to the head games of her new shrink, whom she nicknames Siggy, Ida begins a coming-of-age journey. At the beginning of her therapy, Ida, whose alter ego is Dora, and her small posse of pals engage in “art attacks.” Ida’s in love with her friend Obsidian, but when she gets close to intimacy, she faints or loses her voice. Ida and her friends hatch a plan to secretly film Siggy and make an experimental art film. But something goes wrong at a crucial moment—at a nearby hospital Ida finds her father suffering a heart attack. While Ida loses her voice, a rough cut of her experimental film has gone viral, and unethical media agents are hunting her down. A chase ensues in which everyone wants what Ida has.

In short, Dora would fuck shit up in an artistic and ballsy way. So, there you have it. Free boobs courtesy of Lidia Yuknavitch. You can thank her by buying the book!

Now some of my favorite photos from this new meme.

And we can’t forget the brave men who have decided to play along:

So join in–just you, a bra, and a sign over your face. Or, if you’re feeling modest, use a Barbie doll, a drawing, or get creative! And buy the book. Seriously.

And Lidia has hinted at more games for the month of August, so stay tuned via the Dora: A Headcase Facebook.